Go / Pivot / Kill
The Complete Idea-to-Traction Guide

It's a no-BS workflow for early-stage founders that forces clarity and gets you from confusion to clear action plan. It gives you step-by-step actions to define, validate, test and decide: Go, Pivot, or Kill.

Most founders get stuck, don't know what to do next, and end up wasting months (and thousands of $$) chasing bad ideas. No more.

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Make informed decisions based on real data

Step-by-Step Workflow

Progress Checkpoints

Decision Conditions

User & Data Driven

What You Get Through This Process

Follow the steps, run the loops, and you’ll walk away with real clarity and traction

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Actionable Steps

You'll know exactly what you need to do next - regardless of where you are in the process today.

Clear Decision Conditions

Clear decision points built into the workflow, so you never waste months on dead ends.

Validated Problem & Solution

Concrete evidence that your product solves a pain worth paying for.

Investor-Grade Proof

Outputs aligned with how investors evaluate startups: traction signals, ICP clarity, and viability markers.

Finally: A Proven Process That Brings Clarity

This isn’t theory. It’s a workflow that pressure-tests your idea.

Expect harsh feedback, iterations, maybe pivots. But stick with it and you’ll emerge with one thing every founder craves: a version of the idea that actually brings traction.

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Find the Cracks

Spot weak points before they cost you. Force clarity on your problem, users, and market.

Pivot with Proof

Every "no" is data. Turn rejection into better direction until you’re solving a real need.

Get Leaner & Faster

Save months of dev time and $1000s in burn. Test smart, move fast, and build only what matters.

See the Signals

Translate validation into proof investors respect: ICP clarity, early traction, and evidence of scalability.

Go / Pivot / Kill The Complete Idea-to-Traction Guide