How do I see which companies are visiting my website?
Short answer: A website visitor identification tool matches the companies browsing your site against a business database and shows you which ones, without them ever filling in a form. Diginius's Lead Intelligence feature does this with a short script added to your site, showing which company visited, which pages, how long they stayed, and where they came from. It identifies companies, not individual people, and the weekly volume of companies you'll actually see depends entirely on how much B2B traffic your site already gets.
You want to know who's actually looking at your site before they ever pick up the phone or fill in a form, and whether a tool like this genuinely tells you that or just adds another subscription.
I'm Ranjit, and I run Blur Studio: 15+ years building software, 120 apps taken live, and clients who have gone on to raise $10M+. I build AI systems and processes that help businesses do a lot more with a lot less time. I also work differently from most of what else is out there, more on that further down this page. Say hello.
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Most websites quietly leak interest. Someone from a company that might actually buy from you reads your pricing page, clicks through your case studies, maybe even checks your contact page, and then leaves without a trace. A visitor identification tool exists specifically to close that gap: it matches your anonymous website traffic against a business database and tells you which named companies were behind it.
This is a different problem from not having enough traffic. Plenty of businesses I talk to have a reasonable trickle of visitors already, people clearly interested enough to read the pricing page or a case study, and the frustration isn't attracting more eyes, it's that every one of those visits currently disappears with zero record of who it was. If that's your actual situation, company-level identification is solving exactly the right problem. If your real issue is that nobody visits your site at all, this tool won't fix that, and no amount of visitor identification turns zero traffic into leads. To check, read how to tell if your website brings you any leads.
One tool built specifically for this is Diginius's Lead Intelligence feature: a short script added to your site that matches anonymous visits against a database of known companies, so you get a running list of the businesses that were on your pages even though nobody filled in a form. It's one option among several that do this job (I cover the others below), and whether it's worth paying for depends almost entirely on how much B2B traffic you already get, which is worth working out before spending anything.
What are the free and cheaper alternatives first?
| Option | Cost | What it actually gives you |
|---|---|---|
| Google Analytics | Free | Anonymous traffic patterns only, never a company name |
| Leadfeeder | Check current pricing | Similar company-level identification, a direct competitor worth comparing on price and database coverage |
| Clearbit Reveal / HubSpot Breeze | Check current availability | Company identification bundled inside a CRM; useful if you're already on that CRM, redundant if you're not |
| A chat widget with a form | Low cost | Gets a name and email directly from an engaged visitor, no identification technology needed, but only catches people willing to type |
The honest starting point for most small businesses is the free route: run Google Analytics for two weeks, look at how much traffic you actually get and roughly how business-like it looks (direct visits to a pricing or services page from unfamiliar companies, not social referrals), and only then decide whether paying for company names on top of that traffic is worth it. If a chat widget with a simple "want a quote" form would capture the same people more directly and more cheaply, start there before paying for identification technology at all. If you've already done that and you're confident there's a real company-level opportunity being missed, Diginius's 30-day trial is a low-risk way to find out, since it runs with a richer allowance than the standing paid plans.
How does company-level visitor identification actually work?
A small JavaScript snippet gets added to your site, the same way Google Analytics works. When someone from a business browses your site, the script reads network-level signals (not a cookie you set, and not anything the visitor types in) and matches them against a database of known company IP ranges. Diginius's Lead Intelligence feature works this way, surfacing the company name alongside which pages they viewed, how long they spent on each one, where they came from (organic search, a paid ad, a referral link), and which keywords brought them in if they arrived from search.
The one thing this kind of tool cannot do, and no honest vendor will claim otherwise, is identify the individual person browsing. You get the company. If you want the actual name and contact details of someone at that company, that's a separate step, and on Diginius specifically it costs contact credits on top of your plan: 25 credits a month on Essential, 50 on Pro, 100 on Core. A credit typically buys you one person's direct email or phone number from that company's organization chart, matched to a role that looks relevant to what you sell.
What will I actually see each week?
This is the part people get wrong before they buy. The vendor doesn't manufacture company visits, it only surfaces the ones already happening. Diginius's own plan structure makes this explicit with weekly lead caps: 10 companies a week on Essential, 25 on Pro, 50 on Core. If your site gets meaningful B2B traffic already, you'll likely bump into that cap and see it as a genuine limit worth upgrading past. If your site gets a trickle of mostly consumer or low-intent traffic, you'll never come close to the cap, and the tool will sit there showing you two or three companies a week, not because it's broken, but because that's an honest reflection of your actual traffic.
A rough way to judge whether this is worth it before you pay: pull your current monthly site traffic from whatever analytics tool you already run. If you're under roughly 500 visits a month, expect this to surface very few companies regardless of plan, since most of that thin traffic is unlikely to be the kind of named-business browsing this tool is built to catch. Above a few thousand visits a month with a genuine B2B audience, the picture changes fast, and the 10-company weekly cap on Essential starts to feel tight within the first month.
Step by step: how to set this up
- Pull your current traffic numbers first. Before paying for anything, check your existing analytics for monthly visits and, if you can see it, how much of that traffic looks like it's coming from businesses rather than consumers.
- Pick a plan based on your lead cap, not the price alone. If you're a small agency or a B2B distributor with decent organic traffic, the 10-a-week cap on Essential will likely bottleneck you within weeks; budget for Pro if you can.
- Add the script to your site. It installs the same way an analytics tag does, either directly in your site's header or through a tag manager if you already use one.
- Let it run for two full weeks before judging it. Company identification needs real visits to have something to match against; a day or two of data tells you almost nothing.
- Set up the alert or export you'll actually check. A tool that shows companies in a dashboard nobody opens is the same as not having it. Make sure whoever owns outreach actually sees the weekly list.
- Spend a contact credit on your single best match first. Before burning through your monthly credit allowance, test the quality of the contact data on the one or two companies that look most like your actual target customer. Other ways to find them are in how to find companies that are looking for what you sell.
What about privacy law, am I allowed to do this?
Diginius's own position is specific: the script "collects only non-personally identifiable attributes and the IP address," and states that an individual cannot be identified via the IP address or any attribute it reads, since that isn't the tool's purpose. It also depends on cookies functioning normally, so if a visitor opts out of cookie tracking, Lead Intelligence disables itself for that specific visit, meaning privacy-conscious visitors effectively exclude themselves automatically. Diginius also states visitor data is stored on Amazon Web Services' UK and Ireland servers, which matters if you're specifically weighing EU data residency.
None of that is legal advice, and I'm not a lawyer. If you serve UK or EU visitors and want certainty rather than a vendor's own framing of its compliance, that's a conversation for your own legal counsel before you roll this out, not after a complaint arrives. For most small agencies and distributors running company-level identification (not personal tracking) on a B2B site, this is a well-trodden and generally low-risk category, but "generally low-risk" and "cleared by a lawyer" aren't the same thing. On the legal side, see whether website visitor tracking is allowed under privacy law.
What I'd actually tell you
If you're the kind of business where "people visit my website but never contact me" is a real, recurring frustration, and you already have decent B2B traffic, this closes a genuine gap cheaply. The honest caveat: it's a company list, not a lead list. Seeing that a company visited doesn't mean anyone there is close to buying, and reaching out cold off a website visit without any other signal can land oddly if your outreach reads like you've been watching them. I'd treat the weekly list as a prioritization tool for outreach you're already planning to do, not a trigger to message every company that shows up.
Where this earns its subscription fastest is pairing it with something you're already running: a company visits your pricing page, and that triggers a specific, relevant follow-up (a case study in their industry, an invite to a demo) rather than a generic "saw you on our site" message. That pairing, not the raw company list alone, is where the actual value sits. A walkthrough is in how to follow up with companies that read your pricing page.
One more practical reality worth setting expectations on: the company name you get back is rarely a perfect match to a single person you can call. Larger companies share IP ranges across offices and departments, so "Company X visited your pricing page" sometimes means someone in procurement and sometimes means a random employee reading your blog for unrelated reasons. Treat every match as a reasonable signal worth a look, not a guaranteed qualified lead, and you'll avoid the disappointment of chasing a company that turns out to have no real buying intent behind that particular visit.
How I'd approach this
I've built this exact pairing for clients before: a visitor-identification feed like Diginius's Lead Intelligence connected automatically to a CRM, so a company visiting a specific page triggers the right follow-up without anyone manually checking a dashboard. If a vendor's own dashboard and weekly email are enough for your volume, use that first, it's cheaper and faster to turn on than anything custom. If you're getting real volume and the manual "check the list, decide who to contact, log it somewhere" process is eating a chunk of someone's week, that's the point where a small automation layer pays for itself quickly.
Questions people ask
Does this show me the actual person browsing my site, not just the company?
No. Company-level identification tools, including Diginius's Lead Intelligence, can only match the company based on network signals. Getting an individual's name, email or phone number at that company is a separate step that costs contact credits on top of your plan.
How many companies will I actually see each week?
That depends entirely on your existing traffic, not the tool. Diginius caps this by plan (10/25/50 companies a week on Essential/Pro/Core), but you'll only approach that cap if you already have meaningful B2B website traffic. Low-traffic or mostly-consumer sites will see far fewer matches regardless of plan.
Is this legal under GDPR?
Diginius states the script collects only non-personally identifiable attributes and the IP address, and that it cannot identify an individual from that data. It also depends on cookies, so an opted-out visitor is excluded from identification for that visit. This isn't legal advice; check with your own counsel if you serve UK or EU visitors and want certainty.
What's the cheapest way to try this before paying?
Diginius offers a 30-day free trial with a richer allowance than the standing Essential plan (100 intent leads and 100 contact credits during the trial), which is enough to judge whether your actual traffic produces a useful volume of company matches before you commit to a paid plan.
Is Google Analytics not enough for this?
No, and this is the key distinction. Google Analytics shows you anonymous traffic patterns, pages, sources, time on site, but it never resolves a visit to a company name. A dedicated visitor-identification tool is specifically what adds that company-name layer on top.
What if my traffic is mostly local consumers, not businesses?
Skip this tool. Company-level identification only works when the visitor is browsing from a business network, so a consumer-heavy, local-service audience will see very little value here regardless of plan. A simple contact form and clear calls to action will do more for that kind of traffic.
Can I connect this to my CRM automatically?
Diginius lists an API and Zapier-based integration path for moving lead data out of its dashboard, which is the route to pushing company matches straight into a CRM rather than checking a dashboard manually. Confirm the exact current integration options directly with Diginius before building around them.
How is this different from Leadfeeder?
Both do the same core job, matching your website traffic to company names, so the comparison really comes down to database coverage, pricing at your actual traffic volume, and whether you already use Diginius for other marketing data (SEO, ads, reporting) that this would sit alongside. Check both directly against your own traffic numbers before committing to either.