Sellerboard alternatives: what to use if you sell beyond Amazon
Short answer: Sellerboard is a profit analytics tool for Amazon sellers. It shows sales, fees, ad spend and cost of goods in one dashboard, and as of November 2026 plans start at $15 a month on annual billing ($19 billed monthly). If you also sell on Shopify, Etsy or other channels, look at BeProfit (from $49 a month), Lifetimely (Shopify profit and customer value, $149 a month for up to 3,000 orders, plus $75 for Amazon data) or Link My Books (bookkeeping that posts channel sales to Xero or QuickBooks). If you want one profit number per product across every channel, a custom dashboard is the cleanest fit.
You sell on Amazon and at least one other channel, and you want one profit view that Sellerboard alone may not give you.
I'm Ranjit, and I run Blur Studio: 15+ years building software, 120 apps taken live, and clients who have gone on to raise $10M+. I build AI systems and processes that help businesses do a lot more with a lot less time. I also work differently from most of what else is out there, more on that further down this page. Say hello.
Why do people look for a Sellerboard alternative?
Sellerboard is a Germany-based profit analytics software company, founded in 2017, built first for Amazon sellers. Its homepage shows plans from $15 a month on annual billing, a one month free trial, and add-on tools for inventory, ad bidding, repricing and review requests. Its menu also lists Shopify, Walmart and eBay under other platforms.
The reasons to look elsewhere are usually these:
- Your business is not mostly Amazon: the product is Amazon first. If Shopify is half your revenue, check how deep the Shopify side goes before you rely on it.
- You need books, not only profit: profit dashboards estimate. Your accountant needs payouts matched to bank deposits.
- You want customer value: repeat purchases and lifetime value matter more for a Shopify brand than for a one-time Amazon buyer.
- You want your own numbers: some sellers have unusual costs, such as bundles, kits or multiple warehouses, that no ready-made tool models well.
What does Sellerboard cost?
As of November 2026, from the Sellerboard homepage:
| Plan | Billed monthly | Billed annually | Orders a month |
|---|---|---|---|
| Standard | $19 a month | $179 a year ($15 a month) | 3,000 |
| Professional | $29 a month | $279 a year ($23 a month) | 6,000 |
| Business | $39 a month | $369 a year ($31 a month) | 15,000 |
| Enterprise | $79 a month | $759 a year ($63 a month) | 50,000 |
That is cheap, even at the monthly rate. Sellerboard is hard to beat on price if Amazon is your main channel. The cost question changes only when you add channels.
What are the best Sellerboard alternatives?
Blur Studio (best value)
A ready-built, well-tested core with a different pricing model: no per-seat fees, and it covers almost all the features you'd actually need, usually working out to the best value for money. On top of that, Blur Studio builds owned customizations, meaning you can ask for it to be modified to your exact specifications, and you own those modifications outright. Learn more over a quick call with me, Ranjit.
- Best for: Businesses that need software that works without barriers, no unnecessary fees and options to customize it to their needs.
BeProfit
BeProfit is a profit analytics tool for online stores, with real-time profit dashboards, expense tracking and marketing analytics. As of November 2026 plans are Basic $49 a month (450 orders), Pro $99 (900), Ultimate $149 (1,700) and Plus $249, which is the plan for running multiple shops, marketplaces and channels. Extra orders on the lower plans cost $0.30 each.
- Best for: Small and mid-size stores that want profit tracking across several shops, with a monthly price that scales by orders.
Lifetimely
Lifetimely, from Amp, is a profit and customer lifetime value tool for Shopify stores. It tracks daily profit and loss, customer acquisition cost, repeat purchase behavior and ad channels. As of November 2026 the M plan, for up to 3,000 orders a month, is $149 a month. XL is $499 (up to 15,000 orders) and XXL is $749 (up to 25,000). An Amazon add-on costs $75 a month on top of any paid plan.
- Best for: Shopify brands where repeat customers drive profit, with Amazon as a smaller channel.
Link My Books
Link My Books is bookkeeping automation. It takes your Amazon, eBay, Shopify, Etsy, Walmart and other channel payouts and posts them to Xero or QuickBooks, with VAT handling and profit and loss by channel. Price depends on your order count and the number of channels, so use its pricing calculator. A 14-day free trial needs no card.
- Best for: Sellers whose main pain is the books and tax, not the daily profit view.
A2X
A2X is accounting automation for ecommerce. It reconciles payouts from Amazon, Shopify, eBay, Etsy, Walmart and TikTok Shop into QuickBooks, Xero or NetSuite, and offers a profitability product called A2X Clarity. Check A2X's pricing page for current plans.
- Best for: Sellers with an accountant who already works in QuickBooks, Xero or NetSuite.
How do they compare?
| Tool | Main job | Starting price (Nov 2026) | Channels |
|---|---|---|---|
| Blur Studio | Profit view built to your costs | Get a quote. Highest value for money | Any channel you use |
| Sellerboard | Amazon profit and tools | $15 a month (annual billing) | Amazon first |
| BeProfit | Store profit analytics | $49 a month | Several, on Plus |
| Lifetimely | Shopify profit and lifetime value | $149 a month (M) | Shopify, Amazon add-on $75 |
| Link My Books | Bookkeeping | Calculator on site | Amazon, eBay, Shopify, Etsy and more |
Profit tools versus books: a distinction that gets missed
Profit dashboards and bookkeeping tools look the same on a sales page but do different jobs. A profit dashboard estimates profit today from orders, fees and the costs you entered. A bookkeeping tool records what actually hit your bank, matched to payouts, so your accountant and your tax return agree with it. You usually want both eventually. Starting with the wrong one is how sellers end up with a pretty dashboard that does not match the books.
When does a custom profit dashboard win?
A ready-made tool wins when its model of your costs matches yours. A custom dashboard wins when it does not. A made-up example: you sell 40 products on Amazon and Shopify. Amazon charges referral and fulfillment fees. Shopify charges payment fees, and 10 of your products are sold in bundles. Your supplier price changes every quarter. You want profit per product per channel, after returns, with the right unit cost on each sale.
Most tools handle the first parts and struggle with bundles and cost changes. A custom dashboard pulls orders from each channel, applies your own cost table, and shows one number per product. I walk through how to build one in build your own Amazon profit dashboard, and the general idea of picking the few numbers that matter is in the KPI dashboard guide. The Amazon seller profit margin article covers the fee side in detail.
Need something completely custom?
Everything above is a path to get it running quick and cheap. But sometimes none of these fit, and what you need is something custom that you own, built uniquely for your business from the ground up, with AI thoughtfully designed into the parts of it that your processes actually benefit from. An asset that grows in value, not a generic, one-size-fits-all boilerplate that's an expense with a lock-in. This is a complete bespoke build, and it's something I do very well. Get in touch to know more.
How I'd approach this
If more than 70 percent of your sales are on Amazon, stay with Sellerboard. At $15 a month on annual billing it is hard to beat, and the free trial costs nothing. If you are about half Amazon and half Shopify, try BeProfit or Lifetimely for a month with your real data and compare the profit they show to one product you have worked out by hand.
Add Link My Books or A2X when your accountant asks for it. Consider a custom dashboard when three or more of your products have special costs, or when you are paying for two tools just to see one number.
Questions people ask
How much does Sellerboard cost?
As of November 2026, the plans on Sellerboard's homepage are Standard at $19 a month, Professional at $29, Business at $39 and Enterprise at $79 when billed monthly. Annual billing is $179, $279, $369 and $759 a year, which works out to $15, $23, $31 and $63 a month. There is a one month free trial with no credit card.
Does Sellerboard work with Shopify?
Sellerboard lists Shopify, Walmart and eBay under other platforms on its site, but it is built first for Amazon sellers. Open the demo account and test the Shopify side with your own store before you rely on it.
What is the best Sellerboard alternative for Shopify and Amazon?
BeProfit's Plus plan is built for running multiple shops, marketplaces and channels. Lifetimely is strong on Shopify and adds Amazon data for $75 a month. Try both on a free trial with real orders.
Do I still need bookkeeping software if I have a profit dashboard?
Usually yes. A dashboard estimates profit. Tools like Link My Books and A2X match your channel payouts to your accounting software. See the section above on the difference.
Can I build my own profit dashboard?
Yes, and for unusual costs it is often the better route. My guide on how to build your own Amazon profit dashboard shows the steps.
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