AgencyAnalytics alternatives: what to use instead
Short answer: The main AgencyAnalytics alternatives are DashThis for agencies that want a simpler flat-tier price, Whatagraph for teams that want its newer AI reporting agents, Swydo for agencies with a modest number of data sources, and a Looker Studio build on top of Supermetrics for agencies willing to do more setup work themselves in exchange for a lower ongoing cost. AgencyAnalytics itself charges $20 per client a month, billed annually, with unlimited staff accounts and data sources included at that rate, so the real comparison is usually about per-client cost at your actual client count, not features.
You're paying AgencyAnalytics by the client and want to know whether another reporting tool, or a cheaper setup you build yourself, gets you the same result for less.
I'm Ranjit, and I run Blur Studio: 15+ years building software, 120 apps taken live, and clients who have gone on to raise $10M+. I build AI systems and processes that help businesses do a lot more with a lot less time. I also work differently from most of what else is out there, more on that further down this page. Say hello.
Why do people look for an AgencyAnalytics alternative?
AgencyAnalytics is a marketing reporting platform that pulls data from more than 90 marketing platforms into white-labeled dashboards and automated client reports, so an agency doesn't have to build reports by hand in a spreadsheet every month. It works well for a lot of agencies, and the reasons people start comparing alternatives tend to repeat.
- The price scales directly with client count: AgencyAnalytics charges $20 per client a month, billed annually. That's a clean, predictable model, but it means a 25-client agency is paying roughly $500 a month before any add-ons, and it keeps climbing as the roster grows.
- Add-ons stack on top: Its AI Tracker and Rank Tracker are sold separately, by credit block or keyword count, so the headline per-client price isn't always the full bill once an agency turns those features on.
- Some agencies only need a handful of metrics: If a retainer only reports on three or four KPIs a month, a full reporting platform can be more tool than the job needs.
None of that makes AgencyAnalytics a bad product. It's built to remove the manual work of client reporting, and for an agency juggling dozens of clients across different platforms, that's a real time save. It's worth modeling the per-client cost against your actual roster before renewing.
What are the best AgencyAnalytics alternatives?
Blur Studio (best value)
A ready-built, well-tested core with a different pricing model: no per-seat fees, and it covers almost all the features you'd actually need, usually working out to the best value for money. On top of that, Blur Studio builds owned customizations, meaning you can ask for it to be modified to your exact specifications, and you own those modifications outright. Learn more over a quick call with me, Ranjit.
- Best for: Businesses that need software that works without barriers, no unnecessary fees and options to customize it to their needs.
DashThis
DashThis is a reporting tool that connects to marketing platforms and builds client-ready dashboards, aimed at agencies that want a simpler, flatter pricing structure than a per-client model. Its Individual plan is $44 a month for 3 dashboards and 15 data sources, Professional is $139 a month for 10 dashboards and 40 data sources, Business is $279 a month for 25 dashboards and 100 data sources, and Standard is $429 a month for 50 dashboards and 150-plus data sources. Every plan includes unlimited users.
- Best for: Agencies that would rather pay by dashboard tier than by client, especially once a client needs more than one dashboard.
Whatagraph
Whatagraph is a marketing reporting and data aggregation platform built around "IQ Agents" that automate report setup, data blending and delivery, aimed at agencies and multi-location businesses with heavier reporting workloads. Its Max plan is €699 a month, billed annually, and includes unlimited users and reports starting from 50 source credits. Its Prime plan, for higher-volume or more complex reporting needs, is custom-quoted. There's no published entry-level tier below Max at the time of writing.
- Best for: Larger agencies that want AI agents handling report assembly and are comfortable with Whatagraph's higher starting price.
Swydo
Swydo is a reporting and dashboard platform with more than 38 integrations, built around a single base plan with sliding per-data-source pricing rather than a per-client fee. Its base plan is €69 a month (€62 a month billed annually), covering the first 10 data sources, with unlimited clients, users, dashboards and reports. Extra sources cost €4.50 each from the 11th to the 100th, dropping to €3 and then €2 each at higher volumes.
- Best for: Smaller agencies with a modest number of connected accounts, since the base plan's 10 included sources can cover several clients before extra-source pricing kicks in.
Looker Studio with Supermetrics
Looker Studio is Google's free dashboard and reporting tool, and Supermetrics is a marketing intelligence platform that pulls data from ad platforms, analytics tools and other sources into destinations like Looker Studio, Google Sheets or Excel. Pairing them means paying only for Supermetrics' data connections while using Looker Studio itself for free. Supermetrics' Starter plan is €39 a month billed annually (€49 monthly) for 2 data sources and 1 user, and its Growth plan is €159 a month billed annually (€199 monthly) for 7 data sources and 2 users. You then build the dashboards yourself in Looker Studio, which costs nothing on top. If Supermetrics itself is too dear, see these Supermetrics alternatives.
- Best for: Agencies willing to spend a few hours building their own dashboard templates in exchange for a lower recurring cost, especially at a client count where per-client reporting tools get expensive.
How do AgencyAnalytics alternatives compare?
| Platform | Starting price | Pricing model | Best fit |
|---|---|---|---|
| AgencyAnalytics | $20 per client/month (annual) | Per client, unlimited sources and users | Agencies that want a flat, predictable per-client cost |
| DashThis | $44/month | Tiered by dashboard and data-source count | Agencies reporting one dashboard per client, at a growing roster |
| Whatagraph | €699/month (annual) | Source credits, unlimited users | Larger agencies wanting AI-assisted report assembly |
| Swydo | €69/month | Base plan plus sliding per-source add-on | Smaller agencies under roughly 10 connected sources |
| Looker Studio + Supermetrics | €39/month (annual) | Pay only for data connections; dashboard tool is free | Agencies willing to build their own report templates |
Run your own client count and data-source total through this table before deciding. AgencyAnalytics tends to win on simplicity once you're past a dozen clients, while Looker Studio with Supermetrics tends to win on raw cost if someone on your team is comfortable building and maintaining the dashboards.
When does a custom reporting setup make sense?
For most agencies, one of the platforms above is the right call. A custom results page makes more sense in a few specific cases.
- You want the report inside the client's own portal: Rather than a separate reporting tool with its own login, the numbers live in the same place as approvals, invoices and files, as covered in my guide to client reporting software for agencies.
- Your KPIs don't map to a template: Agencies running unusual retainer structures, blended services, or metrics that don't fit a standard marketing dashboard often end up fighting the tool's templates more than using them.
- Per-client fees have outgrown their value: Past a certain client count, an owned dashboard tied into your KPI dashboard setup can cost less over a few years than an ongoing per-client fee that keeps climbing as you grow.
How does Blur Studio approach agency reporting?
I start by understanding which numbers your clients actually look at, how your retainers are structured, and where a ready-made reporting tool is either costing more than it should or not fitting your workflow. If one of the platforms above genuinely fits, I'll tell you, including which one makes sense at your client count. If your reporting needs are specific enough to be worth owning outright, I build a reporting layer connected to your actual data sources and client portal, and you keep every account and every line of it in your name.
Need something completely custom?
Everything above is a path to get it running quick and cheap. But sometimes the honest answer is that none of those quite fit, and what you actually need is something custom that you own, built uniquely for your business from the ground up, with AI thoughtfully designed into the parts of it that your processes actually benefit from. An asset that grows in value, not a generic, one-size-fits-all boilerplate that's an expense with a lock-in. This is a complete bespoke build, and it's something I do very well. Get in touch to know more.
Questions people ask
What's the cheapest AgencyAnalytics alternative?
It depends on your client count and data sources. Looker Studio paired with Supermetrics is usually cheapest for agencies willing to build their own dashboards, starting around €39 a month billed annually, since Looker Studio itself is free.
Does DashThis charge per client like AgencyAnalytics does?
No. DashThis charges by how many dashboards and data sources you need, with unlimited users on every plan, rather than a flat per-client fee. The AgencyAnalytics versus DashThis comparison shows the price gap at different client counts.
Is Whatagraph more expensive than AgencyAnalytics?
For most agencies, yes. Whatagraph's Max plan starts at €699 a month billed annually with no lower published tier, while AgencyAnalytics scales from $20 per client, which is usually cheaper below a few dozen clients.
Can I build my own client reports without one of these tools?
Yes, with Looker Studio and a connector like Supermetrics, though you're trading a lower monthly cost for the time it takes to build and maintain the dashboard templates yourself.
Roughly what does this cost?
As a broad reference, fixes and finishes start at around $1,500, and new builds start higher, always a fixed price agreed in writing before I start, never an hourly rate. My AI app cost guide explains what actually drives a quote up or down.
Is my agency too small for a custom reporting setup?
No. Most of the owners I work with run small teams with no tech staff. If a software subscription is genuinely the smarter move for your size, I'll tell you that on the first call, even though it means I don't get paid.