Which reporting tool gives you one view across Shopify, Amazon and your other channels?
Short answer: No single tool covers every channel well. Profit trackers such as TrueProfit and Lifetimely are built around Shopify, and Lifetimely adds Amazon data as a paid add-on. Sellerboard is built for Amazon sellers. Polar targets larger brands and quotes prices, and Triple Whale is built for brands that run a lot of ads. Power BI and Looker Studio can show anything, but you build the reports yourself. Pick by where most of your sales happen, then check what each tool does with your second channel.
You sell on Shopify, Amazon and maybe more, and you want one honest view of sales and profit without rebuilding a spreadsheet every Monday.
I'm Ranjit, and I run Blur Studio: 15+ years building software, 120 apps taken live, and clients who have gone on to raise $10M+. I build AI systems and processes that help businesses do a lot more with a lot less time. I also work differently from most of what else is out there, more on that further down this page. Say hello.
What ecommerce reporting software does
It pulls numbers from your store, ad accounts and marketplaces, adds your costs, and shows sales, profit and customer trends in one place. The key word is costs. Sales reports are easy. Profit reports need cost of goods, shipping, fees and ad spend, and that is where the tools differ.
There are two kinds. Ecommerce-specific tools know what an order, a refund and a marketplace fee are, so setup is fast. General business intelligence tools (BI, meaning software for building charts from any data) can show anything but start empty. I cover the middle ground in my guide to a KPI dashboard.
What to check before you compare
- Channel coverage. Does it pull Amazon, Etsy, TikTok Shop or wholesale, or only Shopify?
- How it prices. By orders, by sales volume, or by quote. This changes the cost as you grow.
- Cost inputs. Can it take cost of goods per product, shipping and fees?
- Users. Some tools charge per user, some include everyone.
The tools compared
Prices are from each vendor's own pages, as of November 2026.
| Tool | Built for | Price |
|---|---|---|
| TrueProfit | Net profit tracking for Shopify and TikTok Shop | $35 a month for 300 orders, $60 for 600, $100 for 1,500, $200 for 3,500, with a small fee per extra order |
| Lifetimely | Profit and customer lifetime value for Shopify | Free up to 50 orders a month. Paid plans scale by orders, and the plan for up to 3,000 orders a month is listed at $149. Amazon data is +$75 a month. |
| Triple Whale | Ad attribution and reporting for online brands | Free plan; paid plans by walkthrough or sales, no prices listed |
| Polar Analytics | A data platform with dashboards for brands and agencies | By quote, based on your annual sales volume |
| Sellerboard | Profit analytics for Amazon sellers | Standard $15 a month billed annually ($19 monthly) for up to 3,000 orders |
| Power BI | Microsoft's general reporting and charting tool | Pro $14 per user a month paid yearly. Free to build, but sharing needs Pro. |
| Looker Studio | Google's dashboard builder, shown as Data Studio in Google's current docs | Check Google's page for current plans |
TrueProfit
TrueProfit, a profit tracker for online stores, prices by monthly orders. Its Basic plan has a real-time profit dashboard, customer lifetime value and custom costs. P&L reports and ad sync custom rules start on the $60 Advanced plan, and marketing attribution starts on the $100 Ultimate plan, as of November 2026. Extra orders cost between $0.07 and $0.30 each, with a cap on the surcharge.
Lifetimely
Lifetimely, a profit and customer value tool for Shopify stores, includes all features on every paid plan, including daily profit and loss and attribution. If Amazon is a real second channel, the add-on makes the true monthly cost higher than the headline, so add $75.
Triple Whale and Polar
Triple Whale, a reporting tool for online brands that centres on ad results, is built for brands with sizeable ad spend. It has a free plan, and its Foundation, Automate and Enterprise plans show no price on its pricing page. Polar Analytics, a data platform that gives each brand its own Snowflake database (a cloud data warehouse), says all plans include unlimited users and historical data, and prices on a demo call based on your annual sales, so it suits brands past the small stage.
Sellerboard
Sellerboard shows real-time Amazon profit, with returns, cost of goods and expense tracking. Plans scale by orders: 3,000 on Standard, 6,000 on Professional at $23 annually, and 15,000 on Business at $31. If Amazon is most of your business, it is hard to beat on price. If Shopify matters equally, you will need a second tool. My guide to Amazon seller profit and loss explains the numbers it shows.
Power BI and Looker Studio
These are blank canvases. You connect your data, then build each chart. That gives total control and a low monthly bill, but someone has to build and maintain the reports. Power BI Pro is $14 per user a month, paid yearly, and the Premium Per User plan is $24. If you have a spreadsheet already, turning it into a dashboard may be all you need.
Reporting vs business intelligence
Reporting answers "what happened". Business intelligence lets you ask your own questions of the data. Ecommerce reporting tools give you set reports fast but within their limits. BI tools have no limits but need building. Most small brands should start with a reporting tool and only move to BI when they hit a question the tool cannot answer.
Shopify's own reports also have limits for multichannel sellers. I describe them, and a fix, in Shopify reporting limits and how AI helps.
The real monthly cost: a worked example
Take a made-up brand with 1,200 orders a month on Shopify and 400 on Amazon. It wants profit by channel.
- TrueProfit Ultimate at $100 covers 1,500 orders, so 1,600 orders means a small overage. Check whether Amazon orders count and whether it covers Amazon at all before you buy.
- Lifetimely at the 3,000 order tier ($149) plus the Amazon add-on ($75) comes to $224 a month.
- Sellerboard Standard for the Amazon side only is $15 a month billed annually, paired with a Shopify tool.
The figures show the shape, not a quote. Sizes vary, so open each pricing page with your order count in hand.
When a custom reporting layer is better
If you use three or more channels, plus your own warehouse system or supplier data, ready-made reporting tools tend to cover each piece and miss the whole. A custom reporting layer pulls from the tools you already use into one database and one dashboard that shows your profit your way. It costs more upfront and less over time than stacking subscriptions, and you own it. Read about internal tools to see what that looks like.
How I'd approach this
I would pick by your biggest channel. Mostly Shopify: try TrueProfit or Lifetimely on their free trials. Mostly Amazon: start with Sellerboard. Both channels at similar size: expect to use two tools or a custom layer, because no tool I have seen does both equally well. Before any trial, put your product costs into a clean sheet, because wrong costs make every profit tool wrong. And check one week of numbers against your bank deposits before you trust a dashboard.
Questions people ask
What is the best ecommerce reporting software for a small business?
It depends on your main channel. For Shopify, profit trackers such as TrueProfit (from $35 a month) or Lifetimely are common choices. For Amazon, Sellerboard. For a custom view, Power BI or Looker Studio.
Can one tool report on Shopify and Amazon together?
Some can. Lifetimely adds Amazon data for $75 a month on top of any paid plan, as of November 2026. Check the depth of the Amazon reports against a tool built for Amazon, such as Sellerboard.
Is Power BI good for ecommerce reporting?
It is flexible and cheap per user, at $14 a month on Pro paid yearly, but you build every report yourself and it needs clean data. See KPI dashboards for what to track first.
What numbers should I track first?
Net profit by channel, refund rate, ad spend against sales, and stock days on hand. My guide to building your own Amazon profit dashboard shows one way to do it.
When should I build a custom reporting layer?
When you sell on three or more channels, ready-made tools each show only part of the picture, and you spend hours merging the results by hand. See internal tools.
More in this topic: Ecommerce: reporting, profit and automation (17 guides) →