GoHighLevel pricing for agencies: plans, AI add-ons and usage fees
Short answer: HighLevel, usually called GoHighLevel, is an all-in-one sales and marketing platform built for agencies to run under their own brand for every client. As of October 2026 it sells three plans: Agency Starter at $97 a month for 3 sub-accounts, Agency Unlimited at $297 a month for unlimited sub-accounts, and the Pro Plan at $497 a month, which adds "SaaS Mode" so you can resell HighLevel to clients as your own branded software and bill them directly. On top of the base plan, AI features, phone numbers, texting and email usage carry their own metered costs, and a handful of named add-ons such as a branded mobile app or built-in SEO cost extra.
You want to know what GoHighLevel actually costs once SaaS mode, AI add-ons and usage fees get added to whichever base plan you pick.
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What is GoHighLevel and how are its plans structured?
HighLevel, almost always called GoHighLevel in search and in agency circles, is an all-in-one platform that bundles a CRM, website and funnel builder, email and SMS marketing, booking calendars, call tracking and a set of AI tools into one product. Its defining feature for agencies is the "sub-account": each client gets their own workspace inside your HighLevel account, which you can brand, configure and in some plans resell under your own name.
As of October 2026, GoHighLevel sells three core plans, confirmed directly on its pricing page:
- Agency Starter, $97 a month. Includes 3 sub-accounts, unlimited contacts and users across those sub-accounts, and 24/7 support. This is pitched at a solo operator or a new agency running a handful of clients.
- Agency Unlimited, $297 a month. Everything in Starter, plus unlimited sub-accounts and the ability to rebill phone and email usage to clients with no markup, meaning you pass the cost through without profiting on it.
- Pro Plan, $497 a month. Everything in Unlimited, plus "SaaS Mode." This is the plan that turns HighLevel into software you can sell under your own brand: you set your own client-facing pricing, HighLevel automates the account setup, and you can rebill SMS, email and other usage with a markup instead of passing it through at cost, earning a margin on top.
There is also a custom-quote Enterprise tier above Pro, aimed at larger agencies that want a dedicated success manager, custom development, higher API limits and quarterly business reviews, with white-label mobile app access and HIPAA compliance included in that purchase. For whether the platform fits your agency beyond price, see my GoHighLevel review for agencies.
What does SaaS Mode actually change?
SaaS Mode is the single biggest reason agencies pick the $497 Pro Plan over the cheaper two. Without it, you are using HighLevel as an internal tool to run your own agency's client accounts. With it, you are reselling HighLevel itself as a branded product: you decide what a client pays you each month for their "sub-account," HighLevel handles the account provisioning behind the scenes, and the margin between what you charge the client and your own $497 base cost is yours to keep. Agencies that build a recurring software-subscription line of revenue on top of their service work are usually the ones reaching for Pro, not agencies that only want a CRM for their own pipeline. The resale side is covered in white label software for agencies.
What comes built into every plan?
All three core plans share the same underlying feature set, confirmed on HighLevel's pricing page, and the plan you pick mainly changes sub-account limits and resale rights rather than which tools you can use. Every plan includes conversational AI for handling client-facing chats, a voice AI agent, content and funnel AI tools, AI-assisted review responses, a website and funnel builder, domain management, a CRM with pipelines, and the booking, email and SMS marketing tools you would expect from an all-in-one platform. The items marked with an asterisk on HighLevel's own comparison table (conversation AI, voice AI and reviews AI among them) are the ones most likely to carry their own usage-based cost on top of the base plan, which is the detail worth reading past the feature checklist for.
What usage and AI fees sit on top of the base price?
This is where a GoHighLevel bill tends to surprise people who only budgeted for the base plan. Confirmed, named add-ons from HighLevel's own pricing page include:
- AI Employee Growth plan, $50 a month per sub-account, and AI Employee Unlimited plan, $97 a month per sub-account. These power HighLevel's conversational and voice AI features (its "AI Employee") for a given client's sub-account. What the AI Employee does is explained in GoHighLevel AI Employee and white label AI for agencies.
- Branded Client Portal App, $49 a month, for giving each client their own branded mobile app experience rather than the default HighLevel-branded one.
- SEO, powered by Search Atlas, $79 a month per sub-account.
- WhatsApp integration, $10 a month per sub-account.
- Certification program access, $97 a month.
Beyond the named add-ons, the platform also charges metered usage fees for telecommunications and AI services, covering things like phone number rental, outbound SMS, outbound email sending volume and premium AI usage beyond whatever is bundled into your plan. HighLevel's own pricing page references these fees without listing exact per-unit rates on the main page, and the true cost depends on call volume, message volume and region. If usage-heavy features like calling and texting are central to how you plan to use the platform, get the current per-unit rates from HighLevel directly or inside your account before you commit to a client-facing price, rather than estimating from the base plan alone.
A worked example: how the bill grows with clients
Say you run an agency with 8 client sub-accounts, you want AI Employee's basic Growth tier active for 3 of them, and you are reselling HighLevel under SaaS Mode, so you are on the Pro Plan.
| Line item | Monthly cost |
|---|---|
| Pro Plan (base, unlimited sub-accounts) | $497 |
| AI Employee Growth plan × 3 sub-accounts | $150 |
| Usage fees (SMS, email, phone, metered) | Varies by volume, confirm directly |
| Confirmed base total before usage fees | $647 a month |
Compare that to an agency on Agency Unlimited at $297 a month with no AI Employee add-ons active anywhere: the base cost is less than half, but you also give up SaaS Mode's ability to resell the platform and mark up usage, and you give up the AI features entirely unless you add them per sub-account at $50 to $97 each. The right plan genuinely depends on whether reselling the software itself is part of your business model, or whether you only want one internal tool to run your own client work. If you are weighing it against another CRM, GoHighLevel vs HubSpot for agencies compares cost and reports.
Now size up the smallest end of the range. A new agency on Agency Starter at $97 a month, running exactly 3 sub-accounts with no AI Employee or named add-ons switched on anywhere, pays $97 a month flat before usage fees, plus whatever SMS, email and calling volume those 3 clients actually generate. That is a genuinely low entry cost for a platform that replaces a CRM, a funnel builder, booking software and basic marketing automation all at once. The jump only gets expensive once you start layering AI Employee across every sub-account and moving up to Pro for resale rights, which is exactly why it is worth deciding upfront whether your agency actually needs those two things rather than defaulting to the top plan because it has the most features listed.
How would I approach this?
If you are a small agency running a handful of clients and you do not plan to resell the platform itself as a branded product, Agency Starter or Agency Unlimited covers the ground most agencies actually need, and the AI Employee add-ons are worth testing selectively on one or two accounts before rolling them out everywhere at $50 to $97 a sub-account. The Pro Plan and SaaS Mode earn their $497 base price specifically when you are building a software resale line into your agency's revenue, not as a default upgrade. Either way, model the AI and usage add-ons against your real client volume before you quote anything to a client, since those are the fees most likely to push the real bill well past the plan price you started budgeting from.
Questions people ask
What is the real difference between GoHighLevel's three plans?
The core difference is sub-account limits and resale rights. Agency Starter ($97/mo) caps you at 3 sub-accounts. Agency Unlimited ($297/mo) removes that cap and lets you pass usage costs to clients at cost. The Pro Plan ($497/mo) adds SaaS Mode, which lets you resell HighLevel under your own brand and markup usage fees for profit.
How much does the AI Employee feature cost?
AI Employee is a per-sub-account add-on, not part of the base plan. HighLevel's pricing page lists an AI Employee Growth plan at $50 a month per sub-account and an AI Employee Unlimited plan at $97 a month per sub-account, confirmed directly as of October 2026.
Does GoHighLevel charge for SMS, email and phone numbers separately?
Yes. Base plans do not include unlimited telecommunications usage. SMS, email sending volume, phone number rental and some AI usage are billed on a metered basis on top of the plan price. HighLevel's main pricing page references these fees without listing exact per-unit rates, so confirm the current rate for your volume inside your account.
What is SaaS Mode, in plain terms?
SaaS Mode, available on the $497 Pro Plan, lets you resell HighLevel to your clients as your own branded software product. You set the price your clients pay, HighLevel automates account setup, and you can mark up usage fees like SMS and email for profit instead of only passing them through at cost.
Is GoHighLevel's Agency Starter plan enough for a small agency?
For an agency with 3 or fewer clients that does not need to resell the platform or use AI Employee features, Agency Starter at $97 a month covers the core CRM, funnel and marketing tools. Growth past 3 clients means moving to Agency Unlimited at $297 a month.
Roughly what would a custom client platform cost instead of GoHighLevel?
As a broad reference, fixes and small custom builds start at around $1,500, always a fixed price agreed in writing before I start, never an hourly rate. My CRM for agencies guide covers what drives that number up or down.
Is my agency too small to bother comparing this?
No. Even a one-person agency benefits from knowing whether the add-ons and usage fees will push a $97 plan closer to $300 or $400 a month once AI and messaging features are switched on. If a cheaper plan genuinely covers what you need, I will tell you that directly on a first call.